Do you ever wonder how other people see you?
…And is it what you want them to see?
In business and in life, perception is everything. First impressions happen in a matter of seconds. That’s why everything about you should say who you are and what you stand for.
Personal Branding is a way of communicating what differentiates you from everyone else – your values, your passions, your strengths, and your personal style.
It’s your unique promise of value. Personal Branding is not about creating a false image for the outside world or being self-centered or self-indulgent. It’s about being your authentic self and delivering value to those around you.
Large corporations successfully use branding as a way to generate customer loyalty and achieve market leadership. Imagine what Personal Branding can do for you, your business or your career when you leverage its potential.“The key to personal branding is in its authenticity. It works with your inherent values, attributes, and passions to create the persona that YOU want the world to see.”
“Personal Branding” has become the latest buzzword. So what makes the Reach 1-2-3 Success Personal Branding Process special? It uses 360Reach, the first and leading web-based personal branding survey. Developed by behavioral psychologists and branding experts, it provides a portrait of your professional reputation – one that is invaluable for ongoing professional and personal development. The three-step process is a structured methodology for building, communicating and nurturing your personal brand.
The process uses self-assessment as well as feedback from others, collected anonymously through 360Reach. The data is summarized into a report that lets you see how you view yourself compared to how others perceive you with respect to your brand attributes (personality characteristics), leadership competencies, strengths, weaknesses and team roles.
As a Certified Personal Brand Strategist, Carolyn will guide you through the process and teach you how to apply your 360Reach survey results to real- and virtual world personal branding and communication activities, such as your online bio, web presence and personal appearance.
Information is power. And the valuable feedback you will get from the Reach 1-2-3 Success Personal Branding Process gives you that power to reach your potential.